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Louis Vuitton Chooses Video Game Character for Campaign

Final Fantasy character is the new image of Louis Vuitton

(Mirror Daily, United States) – After much talk about fashion models and virtual reality these days, Louis Vuitton chooses video game character for campaign.

France has long ago decided that skinny doesn’t really taste so good anymore and established a standard of weight that must be strictly respected. In a completely different area of business, technology has shown us the power of video games and virtual reality. Among the most popular video games is Final Fantasy.

This game brings to life many interesting and human-like characters that are very appreciated by the gamers’ community and not only. It looks like the fashion industry has taken an interest in these characters, especially the one called Lightning.

Lightning is a female-warrior character that can wield a sword and has a very light shade of pink in her hair. Besides appearing the Final Fantasy she also has her own series: Lighting Returns, also part of Final Fantasy.

Currently, the creative director at Louis Vuitton is Nicolas Ghesquière and he has been combining all sorts of fantasy and tech things into his recent collection, including elements from manga and anime, sci-fi and video game. All of these inspired not only clothing but also make up and set. In the spring collection could be spotted references to Neon Genesis Evangelion, Sailor Moon or Minecraft.

The designer has posted a video of Lighting wearing Louis Vuitton clothes and accessories which spiked the interest of everyone, regardless of their attraction to the digital world. Although it is not clear yet if Lightning will be the main star of the collection or if other non-human models will be used in the advertising campaign.

Despite that the choice of model is quite surprising, this is not the first time she was chosen to represent a major fashion house. In 2012, Prada turned to Final Fantasy and used Lightning as well as other characters to present their collection.

Of course, despite the fact that the model is not real, the clothes are and Louis Vuitton did present the entire collection in a fashion show, in which the clothes Lighting is wearing in the video were presented by a similarly pink-haired human model.

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